To investigate the marketing of academic library services; a case study of ZCAS University.

Abstract

Marketing has become very essential for anyone that is providing a product or service and libraries have not been spared this need to market, especially during this age of widespread computing. This study investigated the marketing of academic library services at the Zambia Centre for Accountancy studies University library. The findings indicate that most respondents were aware about library services offered by the institution. The other key finding is that the method of advertising that had been used mostly by the library is through orientation, which is mostly done at the beginning of each academic year to ensure new students are aware of the services provided by the library. Furthermore, the importance of the library to join the current trend of online living is vital, as people spend more time online, therefore the use of social media and digital platforms would effectively reach the patrons as well as the Putting up of more Posters and brochures around the school. Overall, there is a need to enhance the print and electronic means of advertising the library to overturn the low user satisfaction arising from the users based on the advertising