To investigate the extent to which Marketing of Library Services has Impacted Academic Library Services at National Institute of Public Administration (NIPA)

Abstract

Marketing has become very essential for anyone that is providing a product or service and libraries have not been spared this need to market, especially during this age of extensive computing. This study investigated the extent to which marketing of library services has impacted academic library services at National Institute of Public Administration (NIPA). The findings indicate that everyone at NIPA was aware of the effects and importance of marketing library services. However, the study also found that most of the respondents were not satisfied with the veracity of the marketing campaigns that are in place, pointing out exactly there ineffectiveness in meeting the needs of the students who are the primary target. The other key finding is that the methods of advertising that would be very effective would be those that harness the current trend of online living, as people spend more time online. In general, there is a need to enhance the print and electronic means of advertising the library to overturn the low user satisfaction arising from the users based on the advertising.